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Work Experience

Sarah (by Capua) Jan 2024 - Present

UI/UX Designer                                                                                  London, England

  • Head of Design | Early Startup Contributor (#5 Employee) | UX/UI Leader

  • Pioneered the design of an AI-powered SaaS platform aimed at connecting recent graduates with job opportunities, driving innovation in AI-based career matchmaking.

  • Led the integration of AI into user experience workflows, designing intuitive user interfaces and interaction models to maximize engagement and usability.

  • Developed advanced user research methodologies, including data-driven personas and behavioral analysis, to optimize AI recommendation algorithms.

  • Designed and implemented a seamless onboarding process, featuring an AI-driven in-app walkthrough and personalized tutorial experiences.

  • Collaborated with engineers and data scientists to ensure AI model outputs aligned with user needs, employing continuous feedback loops for iterative improvements.

  • Defined and prioritized product roadmaps, incorporating insights from AI-driven analytics, user studies, and academic research to inform strategic decisions.

  • Spearheaded the branding and design strategy for the platform, ensuring visual consistency across the application, website, and marketing campaigns.

  • Mentored a junior Product/UX Designer, fostering expertise in designing AI-driven user experiences and promoting a culture of innovation within the design team.

Nano Tech Solutions                                                                      July 2023- Present

UI/UX Designer                                                                                         New Jersey, US

  • Client Engagement & Strategic Discovery

  • Led client discovery sessions for SpotOn, a leading company in Point of Sale Systems and Business Software Solutions, utilizing advanced whiteboarding techniques to extract and prioritize digital solution needs. This approach significantly improved the clarity and alignment of project goals, resulting in enhanced client satisfaction.

  • Integrated AI technologies into client solutions, optimizing processes and aligning with evolving business needs, ensuring scalable and data-driven outcomes.

  • End-to-End UX Visualization & Design

  • Spearheaded the design of comprehensive user journey mappings, flow diagrams, and sitemaps, showcasing a deep understanding of user needs and demonstrating expertise in creating intuitive, seamless end-to-end digital experiences across multiple platforms.

  • Focused on incorporating AI into the design process, enhancing personalization and predictive capabilities within user flows.

  • Responsive Design Mastery

  • Demonstrated proficiency in creating responsive designs by developing adaptable wireframes and mockups for mobile, desktop, and wearable devices. Ensured a consistent, high-quality user experience across all devices while optimizing for performance and versatility.

  • Cross-Functional Collaboration

  • Played a critical role in the success of projects by collaborating effectively with SpotOn’s development and delivery teams. Aligned design outputs with precise client specifications, ensuring smooth project execution and timely delivery of solutions.

  • Contributed to AI-driven product features that enhanced system functionality, streamlining business processes for clients.

  • Effective Design Communication

  • Excelled in communicating design concepts and strategies, crafting clear and concise documentation such as briefs, proposals, and user stories. This facilitated a shared understanding among stakeholders and ensured alignment with project objectives.

  • Led efforts to integrate AI solutions into communication strategies, ensuring that technological advancements were clearly understood and well-received by both clients and internal teams.

SOPRO                                                                                             August 2022- July 2023

UI/UX Designer                                                                                Brighton, England

EU & UK Representative
Data Protection SaaS website

  • Website Optimization & User Flow Enhancement: Led the redesign of website flows and navigation for GDPR Local, reducing misdirected customer service inquiries by 30% and significantly increasing portal traffic.

  • AI-Driven Self-Service Interface: Spearheaded the design and implementation of a user-centric self-service interface for managing Subject Access Requests (SARs), data breaches, complaints, and investigations. This innovative solution directly resolved over 5,000 data breaches in just 8 months, enhancing overall service efficiency.

  • AI Integration for Compliance Solutions: Played a key role in the conceptualization and design of an AI-driven model to automate the sorting of client requests, enhancing operational efficiency and client satisfaction through seamless AI integration.

  • Document Management System Development: Led the design and development of a Document Management product within the Compliance Hub, attracting 90+ new organizational clients in 8 months by aligning product features with market needs and regulatory requirements.

  • User Experience Optimization & Security: Revamped the two-factor authentication (2FA) process for the GDPR Local Portal, boosting user adoption from 5% to 71% within 8 months by prioritizing both security and a seamless user experience.

  • Conversion Rate Optimization: Conducted targeted A/B testing for content layout, resulting in 6000+ new sign-ups and a remarkable 43% quarter-to-quarter growth. Collaborated closely with Product Managers and stakeholders to refine and optimize user engagement strategies, ensuring measurable impact.

  • AI Compliance Expertise: Contributed to the implementation of AI for GDPR Local, providing compliance solutions for navigating AI regulations, risk assessments, governance reviews, and full AI compliance implementation for businesses operating in the EU.

  • AI-Driven Lead Qualification: Played a key role in implementing AI technologies to automate the lead qualification process, reducing manual effort and ensuring that the sales team focused on high-potential leads with greater precision.

  • Enhanced Client Engagement & Outreach: Created tailored outreach strategies using AI-driven insights to engage potential clients, increasing response rates and nurturing a higher quality of leads for conversion.

TIVIUS                                                                                                     May 2019 -July 2022

UI/UX Designer                                                           Kavadarci, North Macedonia

  • Reduced design costs by 25% through a strategic plan to consolidate related products into a unified, streamlined solution, improving efficiency and optimizing resource allocation.

  • Managed design project resources, schedules, and budgets, ensuring projects were delivered on time and within budget while maintaining high-quality standards in line with modern design practices.

  • Conducted extensive user research and testing to identify new target audiences, driving retention and acquisition through data-driven design solutions and tailored user experiences.

  • Audited and optimized 50+ screens during end-to-end testing and visual quality assurance, identifying experience gaps and increasing monthly page views by 3X through refined wireframes and interactive prototypes.

  • Contributed to the development of user personas, journeys, and other design artifacts, leveraging insights to inform and guide innovative design solutions.

  • Mentored and led weekly meetings for a group of 14+ students with no prior design experience, fostering a collaborative learning environment and enhancing their skills in modern design principles.

  • Adopted a developmental leadership approach to manage a team of 4, identifying key training and growth opportunities, ensuring ongoing professional development, and supporting career progression through continuous feedback and structured learning.

VIKING                                                                                                   MAR 2017 -Dec 2020

Assistant Broadcast Manager                                                         Bergen,Norway

  • Managed broadcast equipment and troubleshooting, ensuring smooth service delivery and coordinating with the IT department.

  • Enhanced onboard broadcasts, optimizing audiovisual content and compliance with public audio requirements.

  • Directed the filming and editing of live events, contributing to a more engaging guest experience.

Certifications

GOOGLE 

  • Responsive Web Design in Adobe XD

  • Design a User Experience for Social Good & Prepare for Jobs

  • Foundations of User Experience Design (UX)

  • Start the UX Design Process: Empathize, Define, and Ideate

  • Build Wireframes and Low-Fidelity Prototypes

  • Conduct UX Research and Test Early Concepts

  • Create High-Fidelity Designs and Prototypes in Figma

    University of Michigan

  • UX Principles and Processes            University of Minnesota

  • Introduction to UI Design                        Course Central

  • UI/UX Design Credential ID 186-14354-18814              FutureLearn

  • UX Design                                                          Lead Academy

  • Professional Graphic Design

EDUCATION

Electronic Engineer                                                                      SEPT 2016-OCT2018

SS. Cyril and "Methodius University                         Skopje, North Macedonia

SKILLS

Professional skill set software

  • Figma

  • Adobe XD

  • Sketch

  • Adobe Illustrator/Photoshop

  • Wireframing    

  • User Flow      

  • Collaboration  

  • Task Flow

  • HTML / CSS / JS

  • Development

  • Innovative

  • Team coordination

  • Testing

  • User Interviews

  • Usability Testing

  • Mockups

  • Empathy

  • Analytics

  • Journey Mapping

  • Task Analysis

  • Observation

  • Prototyping

  • Copywriting

  • Wireframes

  • Competitive Analysis

  • Teamwork

  • Information Architecture

  • Communicate Clearly

  • Design Principles

  • Teamwork

  • Information Architecture

  • Communicate Clearly

  • Design Principles

LANGUAGES

  • English (native)              • Serbian (proficient)

  • German (Elementary )  • Spanish (proficient)

License and hobbies

  • Driving License B

  • Watchmaker

  • Antique collector

Let's
Connect

  • LinkedIn
  • Facebook
  • Twitter
  • Instagram
Business Plan
  • Pinterest
  • Facebook
  • Twitter
  • Instagram

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